Author: KarmicSynergy

Marketing – a key component of successful businesses? People can be forgiven for thinking that Marketing is advertising and selling your product. However, it is so much more.  The dictionary definition is:But Wikipedia gives a much more rounded explanation. To put it simply,...

The Basics of Marketing in Business with The Kiwi Social – As we said last week in our introduction –  marketing is a fundamental part of a successful business – so how do we get started in creating an effective and attractive marketing plan. Successful businesses...

Branding can be the most important thing in your business.  Strong brands are easily recognised by potential customers and some brands have become verbs they are so strong.  For example, we don’t search the internet, we google, we don’t vacuum our carpets, we hoover them.  Well-known...

Knowing Your Customer is important – Once you have determined your product or service and identified that there is a gap in the market, you need to really understand and know your customer and what they want. Once you know your customer, you will be able to identify what it is that is different...

In the previous article, we talked about knowing who your customer is.  This article talks about how you court them and persuade them to buy.  When courting your customer, you need to understand about the psychology of buying. When people buy quickly, they can offer suffer...

Not making their marketing message clear Have you ever seen a TV advertisement that you remember forever, but you can’t remember what they were selling?  Well don’t fall into that trap with your marketing message.  It’s great to have a quirky and attention grabbing idea – but make sure...