Building Your Brand
Do you have a vision? Do you have a great idea but don’t know how to get started?
When it comes to creating your brand, start small, think big, use what you have and just get those ideas off the whiteboard and into production. This is where we will help you to start, grow and develop your ideas, and turn your dreams of owning your own business into a reality.
Getting Started in Marketing – An Introduction – Part One
Marketing – a key component of successful businesses? People can be forgiven for thinking that Marketing is advertising and selling your product. However, it is so much more. The dictionary definition is:But Wikipedia gives a much more rounded explanation. To put it simply, failing to market effectively will have a negative impact on your business […]
The Basics of Marketing in Business with The Kiwi Social – Part Two
The Basics of Marketing in Business with The Kiwi Social – As we said last week in our introduction – marketing is a fundamental part of a successful business – so how do we get started in creating an effective and attractive marketing plan. Successful businesses know their product and/or service You must be the expert in your own business. […]
Getting Started in Marketing – The Importance of Branding & Style – Part Three
Branding can be the most important thing in your business. Strong brands are easily recognised by potential customers and some brands have become verbs they are so strong. For example, we don’t search the internet, we google, we don’t vacuum our carpets, we hoover them. Well-known brands don’t need words, their logo is instantly recognised […]
Getting Started in Marketing – Know Your Customer – Part Four
Knowing Your Customer is important – Once you have determined your product or service and identified that there is a gap in the market, you need to really understand and know your customer and what they want. Once you know your customer, you will be able to identify what it is that is different about your […]
Getting Started in Marketing – Courting Your Customer – Part Five
In the previous article, we talked about knowing who your customer is. This article talks about how you court them and persuade them to buy. When courting your customer, you need to understand about the psychology of buying. When people buy quickly, they can offer suffer from buyer’s remorse. Many people research carefully before they buy, especially if […]
Ten mistakes people make when marketing their business
Not making their marketing message clear Have you ever seen a TV advertisement that you remember forever, but you can’t remember what they were selling? Well don’t fall into that trap with your marketing message. It’s great to have a quirky and attention grabbing idea – but make sure it relates to your business. Not […]